Ubisoft: More sales through micro-transactions than through digital gaming sales
Ubisoft has released its business results after the first half of the current fiscal year – and they are astounded: For the first time, the group wants to have more money through in-game items, DLCs, Season Passes and subscriptions than through the digital sale of games even.
Microtransactions and general digital content for games are lucrative – that’s no secret. How profitable they are but then in the case of Ubisoft actually, but then astonishes: After the first two quarters of its current fiscal year (April to September 2017), the French developer and publisher has announced strong business figures according to Gamasutra : sales through digital content should have risen by 69 percent compared to the same period last year – a total of Ubisoft 343 million euros in the first two quarters by the digital sector have taken.
So far, so positive – but there is a very special milestone recorded: For the first time ever, Ubisoft wants to have more revenue through micro-transactions taken than by digital game sales itself . Ingame items, DLCs, Season Passes and subscriptions are said to have earned the Group EUR 175 million – 51 percent of total revenue from the Digital division and 83 percent more than last year. Although the revenues from digital games sales could also be increased by 57 percent, at 168 million euros they are just below the revenue from said additional content.
According to Ubisoft, 466.2 million euros were realized in the first half of the current fiscal year – 60 percent more than in the previous year , where sales still stood at 281.4 million euros. Both the continued support of games of the last fiscal year, including Ghost Recon Wildlands and For Honor , as well as positive sales of games for Nintendo Switch , the group cites as a reason for the positive balance.
Incidentally, the publisher Take-Two looks similar: As Gamasutra also reports, the company made a slight loss overall, but reported an increase of 66 percent in revenues from microtransactions. Ingame items, DLCs, Season Passes and subscriptions to games like Grand Theft Auto 5 and NBA 2K17 are said to have made up 48 percent of the publisher’s revenue – almost half.